Case study · Velocity Lab

Alli Nutrition: ship fast enough to matter

Pulse partnered with Alli Nutrition through Velocity Lab so the team could put working product in front of users and buyers without waiting on siloed handoffs.

In the app

Screens from the Alli Nutrition mobile experience—diary and tracking, meal planning, daily progress, and connect flows.

Alli Nutrition app diary: body weight, hydration, activity, and daily nutrition bars — Diary & daily tracking

Alli Nutrition app My Meal Plan with weekly calendar and meal details — My Meal Plan

Alli Nutrition app Today: greeting, meal plan shortcut, and daily progress — Today & progress

Alli Nutrition app: connect via voice or chat and meal plan actions — Connect & meal plan actions

What we set out to do

Turn the boldest ideas into something testable in the market—while design, data, and engineering stayed in one rhythm so decisions could be made on evidence, not queue time.

How Velocity Lab showed up

Continuous rapid prototyping and one build engine: clearer tradeoffs, faster learning, and execution that could keep pace with the story Alli Nutrition tells in the market.